TIME OH TIME! How Do I Make It Fit?


Once upon a time a very strong woodcutter ask for a job in a timber merchant, and he got it. The pay was really good and so were the work conditions. For that reason, the woodcutter was determined to do his best. His boss gave him an axe and showed him the area where he was supposed to work. The first day, the woodcutter brought 18 trees “Congratulations,” the boss said. “Go on that way!” Very motivated for the boss’ words, the woodcutter tries harder the next day, but he only could bring 15 trees. The third day he tries even harder, but he only could bring 10 trees. Day after day he was bringing less and less trees. “I must be losing my strength”, the woodcutter thought. He went to the boss and apologized, saying that he could not understand what was going on. “When was the last time you sharpened your axe?” the boss asked. “Sharpen? I had no time to sharpen my axe. I have been very busy trying to cut trees…”   Author – Stephen Covey  (Source: 7 Habits of Highly Effective People)

Okay.  You hear me loud and clear.  Nutrition needs too, has too, be a part of your health, practice or business, but how do I fit it in?  I already have more to do everyday than I can get to.  Nutrition requires learning and preparing, sometimes teaching, and explaining.  I just don’t have the time to do it properly.  Let me see if I can help you with this universal problem.

Let us first examine for just a second our priorities.   The reason I share the woodcutter story is to establish the fact that nutrition is like the woodcutter’s axe. We get so focused on the volume of trees (foods, patients or clients) we forget that the sharp axe is what gave us the best results.  When you began your adult life, practice or business you wanted to see as many people a day that you could fit in.  You wanted to build your life or business.  I’m sure you were driven by a strong need to help others and of course money to keep the doors open.  Now my question is, are your priorities still the same or through force of habit are you still operating the same way you did from day one of your adult life, practice or business?

In order to add nutrition “the process” within your world I have found that it is a matter of how you organize the process from the time you start on your own journey or your patient or client enters your office until they leave.  It’s just a different way of gathering information and flowing information.  If you are a practitioner It starts with a specific questionnaire, which everyone is required to fill out regardless of why they come to see you, and it finishes with a quick summary when the patient is leaving. In any business you need to have a way of remembering their specific information and what matters to them (what their expected outcome is).  If you are someone who is just now trying to find out how to add a health conscious reality – what is your expected outcome?  If you have staff many times they can be trained to assist, but not everyone has that luxury when you first  begin.   I cannot tell you how your world  will change with a few adjustments that really wont effect your flow at all.  If anything it will get worse with the referral base that will start coming in from what you are doing right and sharing!.  If you will follow my lead I guarantee that in a year the issue of time management will be a thing of the past.  Most of all don’t forget about the woodcutter, I never have!


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